金: As for the selection of business media, would you like to share some thoughts with us?
对于商业媒体的选择方面.您能和我分享一下您的想法吗?
林: Well, the key is that advertisers must study the audience they wish to reach before buying any media, whether at home or aboard.
哦.关键在于广告主在购买媒体.无论是国内还是国外的之前.必须研究他们的目标受众.
金: Say, we plan to use newspaper to advertise our products. Any suggestions?
比如说.我们打算用报纸来宣传我们的产品.您有什么号的建议吗?
林: To get the most from the advertising budget, you must know the characteristics of a newspaper`s readership: the median age, sex, occupation, income, educational level, and buying habits of the typical reader.
为了更好地利用广告预算.你必须了解报纸读者的特征:典型读者的平均年龄.性别.职业.收入.教育水平和购买习惯.